Simba

The brief requested that we create executions for Drive through the line awareness of new Simba refreshed packaging in the mind of the consumer; Leverage instore to drive visibility and product availability; Leverage retailer digital and print platform to drive awareness and engagement and Reassert Simba as the relevant and iconic King of Snacks, through use of engaging company’s that put emphasis on flavour and connection in the community

Through social media, digital OOH & radio channels will be used to attract positive attention to the new Simba pack design by creating impact, interest and walkability in a fun, creative and engaging way.

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